Why this expertise matters today

Value chain and market systems development is critical for strengthening economic competitiveness, expanding market access, and improving the livelihoods of producers, SMEs, and rural households. As global and regional supply chains evolve, countries increasingly seek to upgrade their agricultural and manufacturing sectors, improve efficiency, reduce transaction costs, and enhance product quality. Developing well-functioning market systems helps address systemic bottlenecks, stimulates private investment, and promotes inclusive and sustainable growth—especially in agribusiness-dependent economies. This expertise is vital for designing interventions that create stronger linkages between producers, processors, traders, and consumers.

Why our firm values this expertise

Alpha Plus Consulting has developed substantial experience in value chain and market systems through extensive work on agricultural sector analysis, rural finance programming, SME diagnostics, and sub-sector studies. Our team has assessed priority value chains, analyzed production and market dynamics, supported financial products tailored to specific chains, and advised on institutional and operational constraints affecting competitiveness. This long-term engagement has built our capacity to identify leverage points, design effective interventions, and translate complex chain dynamics into actionable strategies.

Selected projects

Our firm's expertise is based on many-year experience. Specifically, this particular expertise has been applied and successfully in the following selected projects:

Market Research of Software Industry – World Bank
Mapped sector participants, analyzed production and export trends, and assessed market system dynamics in the Armenian IT/software industry.

Analysis of Exporting Enterprises and Industries – MIGA/World Bank Group
Assessed export sector resilience, firm behavior, and systemic constraints across multiple value chains in Armenia.

Analysis of Cost Competitiveness in Exporting Industries – World Bank
Conducted value-chain-level cost and logistics analysis for light industry, food processing, and other export-oriented sectors.

Export Diagnostic Study – World Bank
Examined constraints to expanding and diversifying exports, including value chain bottlenecks and market access limitations.

Animal Hides and Skins Market: Sub-sector Analysis – USAID/DAI (ASME)
Assessed production, market channels, seasonality, and pricing dynamics within the hides and skins value chain.

Honey Market Survey and Analysis – USAID/DAI (ASME)
Analyzed production, imports, retail channels, consumer preferences, and export potential across the honey value chain.

Raw Milk and Dairy Products Sub-sector Analysis – USAID/DAI (ASME)
Evaluated raw milk production, dairy processing, market channels, imports, exports, and competitiveness along the dairy value chain.

Market Survey of Butter Production – USAID/DAI (ASME)
Mapped supply and demand dynamics, market channels, and feasibility for local butter production as part of the dairy value chain.

Market Research of Agricultural Products in Tavush – World Vision
Conducted comprehensive regional agribusiness value chain mapping to identify high-potential products and development opportunities.

State of the Armenian Agriculture Sector – Fruitful Armenia Project
Analyzed production systems, value-chain organization, and organic agriculture potential across Armenia’s agricultural subsectors.