Entrepreneurship promotion

Why this expertise matters today

Entrepreneurship is increasingly recognized as a vital driver of innovation, competitiveness, and economic diversification. In a world shaped by technological shifts, global crises, and new market opportunities, supporting entrepreneurs—especially start-ups and early-stage ventures—has become essential for building resilient economies. Governments and development institutions now prioritize entrepreneurial ecosystems, enabling frameworks, and targeted support programs to stimulate job creation, improve productivity, and foster innovation-led growth.

Why our firm values this expertise

Alpha Plus Consulting has long viewed entrepreneurship as a foundational pillar of private sector development. Over the years, our team has conducted diagnostic studies, designed support mechanisms, evaluated entrepreneurship programs, and implemented surveys that capture barriers faced by entrepreneurs across regions and sectors. Our experience spans both policy-level ecosystem development and enterprise-level advisory, allowing us to deliver actionable insights that strengthen entrepreneurial capacity and opportunity.

Selected projects

Our firm's expertise is based on many-year experience. Specifically, this particular expertise has been applied and successfully in the following selected projects:

· First Movers Study – UNDP / World Bank
Analyzed pioneering Armenian enterprises that created new market opportunities in challenging conditions, assessed obstacles, and provided recommendations for improving the entrepreneurial environment.

· Assessment of Demand for Credit and Business Development Services (BDS) – Chemonics / MEDI-USAID
Conducted nationwide survey of 760 micro-entrepreneurs and small firms to identify demand for business development services and credit products supporting entrepreneurial activity.

·Rural-Based Women’s Entrepreneurship and Involvement in Public Administration – Oxfam Armenia
Studied women’s engagement in entrepreneurship through surveys, focus groups, and stakeholder interviews; developed evidence-based recommendations for policy inclusion.