Why this expertise matters today

Competition and competitiveness drive innovation, improve market performance, and strengthen a country’s ability to integrate into global value chains. At firm level, competition encourages productivity and efficiency; at sector and national levels, it ensures better resource allocation, stronger export capacity, and resilience to external shocks. With rapidly changing technologies, globalized value chains, and shifting market conditions, companies and governments increasingly require analytical tools to understand competitive pressures, identify bottlenecks, and design targeted interventions that enhance long-term sustainability and economic performance.

Why our firm values this expertise

Alpha Plus Consulting has spent decades analyzing markets, industries, regulatory frameworks, and firm-level performance factors that shape competitiveness. Through detailed enterprise surveys, benchmarking assessments, cost analyses, and regulatory reviews, we have developed an evidence-based understanding of how firms compete, innovate, and scale. Our work spans light industry, agribusiness, ICT, manufacturing, export-oriented sectors, and business environment reforms—allowing us to offer clients both strategic insights and actionable recommendations.

Selected Projects

· Our firm's expertise is based on many-year experience. Specifically, this particular expertise has been applied and successfully in the following selected projects:

First Movers Study – UNDP / World Bank

· Analyzed pioneering firms operating in a difficult business environment and provided recommendations to improve competitiveness.

Study of Armenian Software Industry – World Bank

· Investigated sector participants, productivity, export potential, and competitive positioning of Armenia’s software firms.

Market Survey of Glass Jars – DAI / ASME (USAID)

· Conducted a market assessment to evaluate competitiveness and market dynamics in the glass jars and canning value chain.

Exporters and Exporting Industries Diagnostic – MIGA / World Bank Group

· Analyzed competitive strength, export resilience, and performance drivers of Armenian exporting firms.

Cost Competitiveness in Selected Exporting Industries – World Bank

· Assessed production costs, transport costs, export constraints, and competitiveness gaps across multiple industries.

Export Diagnostic Study – World Bank

· Evaluated constraints faced by exporters, competitiveness trends, market entry challenges, and opportunities for diversification.